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I ve been meaning to read this for years, and have only now gotten around to it Her Shock Doctrine was one of the most important books I ve read in years, so there really has been no excuse for leaving this one quite so long A while ago I read Marx s Capital and one of the things I thought while reading the horror stories of Victorian labour practices was just how lucky we are today that trade unions have made sure capitalism couldn t get away with such disgusting practices because I ve always known that capitalism can only maintain a human face when it is forced to Well, this book makes it all too clear that the monstrous face of capitalism has never really disappeared All of the standard stories lies about how gross exploitation is the price poor nations have to pay for economic development are exploded here The countries that receive factories as a kind of gift from multinational corporations are not developing in any sense that we might like to imagine that might make us feel a little better about the horror they experience The factories are kept isolated from local and international labour laws, the conditions the workers live under provide wages that are below subsistence and if they try to do anything about it they are killed The whole thing is an exercise in plausible deniability corporations in the liquid modern world don t produce anything any longer Everything is subcontracted out, so that brands today only put their names on products, rather than actually produce them That means that they can pretend they are not responsible for the gross violations of basic human rights done to produce the products they name and sell In part this book was somewhat disheartening It is about 15 years since this book was written and if anything things today are infinitely worse The anti slavery campaigns around sweatshop conditions too often seem to be only about sating the consciences of western consumers who still define themselves by the brand names they wear on bodies Meanwhile, the system is rotten to the core It isn t at all clear how it can be fixed since these issues are global and there is no global democracy that allows citizens to have a voice though regulation Campaigns invariably are about reducing us to customers who should use their buying power to bring about change but this is totally ineffective and a huge step back If you get to choose, be a citizen rather than a customer every day Given that it isn t clear how we will be allowed to be global citizens and that the global is dominated by pirates and thieves, the only alternative seems to be to tear the entire edifice down The idea that we should believe in the self regulation by global corporations, that this is going to suddenly become a reasonable option would be almost funny, except of course it is not you know, we are talking about corporations like Coke that have been proven to kill union organisers across the world and we are expected to believe they are going to suddenly self regulate to protect the rights of their employees If you drink any of their products you are endorsing murder simple as that.We live in a dystopia worse than the worst of those imagined by our most creative writers Where corporations are destroying the basis upon which we can sustain human life on this planet while apologists like Hans Roslin puts everything on a logarithmic scale to lie that things are getting all so much better Perhaps one day we will awaken and force our societies to behumane, focus on protecting the planet instead of turning it to ashes and operate under the simplest of moral maxims that a harm to one is a harm to all but then again, perhaps we will just go on buying Nikes, Apple, McDonald s hamburgers and other poisons that kill us and our planet. Ok ok ok, I know the hype surrounding this book Your dreddy activist friend keeps recommending this to you That dirty hippy that is a total vagabond is doing the same Well, what sold me on this book was an image taken from a busy street with all of the logo s removed using Photoshop Striking And the book is long, interesting and at times redundant Naomi Klein is hot, first of all, but mainly she s right Advertising ruined the planet Basically We could argue that human desire and the weakness of popular opinion is the culprit, but advertising exploited those weaknesses, and replaced them with pollution, child labor, illegal labor and DMZ bullshit, globalization, and all of the things we were warned about happening by Orwell, PKD, Huxley, and movies like Alphaville, 1984 and Brazil.It s not exactly like any of those things, but it could beright Klein is a muckraker that is very biased But she has to be Extreme situations call for extreme measures, and her suggestion is to not conform to consumerism George Washington and Jesus were non conformists, too. Incisive and trenchant, No Logo investigates multinational corporations exploitative labor practices and sinister marketing techniques Sketching the history of the public sphere s fall during the eighties and nineties, Klein considers how corporations managed to eviscerate organized labor, outsource production, and terrorize nations across the Global South, all while encouraging citizens of developed countries to think of themselves only as consumers and corporate brands as lifestyles After the author reflects on why people are both eager to turn on corporations and buy their products, she spotlights then promising forms of anti corporate activism, from culture jamming to divestment campaigns, and argues that anti corporatism could unite disparate social movements into a force capable of toppling capitalism The book s analysis is insightful, even if the last part, focusing on the consumer activism of the 90s, feels dated. No Logo No Space, No Choice, No Jobs by Naomi Klein is an examination of the change from products to branding and the results that has had on the population Klein is a writer, journalist, and film maker She writes a syndicated column for The Nation and The Guardian, and covered the Iraq war for Harper s I read this book shortly after Shock Doctrine and recognized quite a difference in writing style Shock Doctrine was a fast paced read for non fiction while No Logo reads muchlike a scholarly thesis It is fact filled and so well documented that it slows the reading pace down This is a book you read for information not simply enjoyment Also know that even the updated book was released in 2002 so some of the technology is no longer as relevant I remember when brands represented a product and a reputation Growing up Schwinn was a quality bicycle When you bought a Schwinn bike you knew you were buying a quality product Today the brand Schwinn still lives, the name bought and sold a few times, and now Schwinns are sold in the toy department at Wal Mart They are disposable bikes Cheap to buy and expensive to repair I work as a bike mechanic and I noticed many things that Klein has brought up in No Logos There is still brand loyalty in the bicycle industry, but in reality it is pretty meaningless If your bicycle is an aluminum Trek, Specialized, Fuji, or other higher end brand, the frame was made by Giant, also a bicycle company If you bike is carbon fiber it came from one of three plants in China or Taiwan Simply put, brand loyalty has little to do with the actual product You are buying an image, not a product This happens in other industries too Years ago a friend was showing me his Ford Probe Look at this he said pointing to the valve cover There was a Ford emblem held in place with two screws He proceeded to remove the screws and Ford emblem to reveal MAZDA stamped into valve cover underneath Klein spends a great deal of words on branding and brand identity and how it has changed over the years Before you made a product, sold it, developed a reputation, and that became the brand Now you create a brand and hype and sub contract out for a product Microsoft s Redmond campus was contracted out A company took over the cafeteria, another took over cd manufacturing, essentially all but the core operations were contracted out Klein also brings up people that find trends to sell to corporations People who go out and look for the newest hipster trends and sell those ideas Some corporations have quit going after counterfeit merchandise especially in the inner city The inner city rap urban culture is cool and even if the item is counterfeit, the right person wearing it willthan make up for the counterfeit by becoming an ad Graffiti artists tearing up a corporations ads Don t fight back, join in Chrysler Neon used to have a friendly little ad with Hi written over the top of the friendly little car Chrysler, went ahead and pre vandalized their bill boards with a fake sprayed p after the Hi the Neon was now made Hip apparently by the cool graffiti artists Also, interesting was a paragraph about the NAACP petitioning cigarette companies into puttingblacks into their ads in 1960 Thirty years later a church group complained that cigarette companies were exploiting black poverty in the inner city I grew up in Cleveland, which was at the time a very segregated city My public library was on the other side of the de facto border Even back in the 1970s, as a child, I noticed the change when crossing that border the cigarette and malt liquor billboards with black models were everywhere The billboards were very colorful, very stereotypical, and today would be seen as racist Those were only a few examples in the book Mega Mergers of the 1980s and 1990s and the growth of Wal Mart and Blockbuster bringchange to the American markets Throughout this book one thought came into my mind If all corporations had a cap on advertising budgets, how much cheaper would things be at the grocery store There is an almost unimaginable amount of money spent on advertising Again, Klein produces a scholarly study on brands, mergers, ads, sweat shops, advertising in schools, and all the tricks corporations use to become kings of the consumer markets No Logo can be a bit dry reading at times, but this book clearly is the foundation of her later work In the 1990s we celebrated capitalism and consumerism destroying communism and state planned economies Today it seems capitalism and consumerism are also trying to destroy itself A very informative and well researched book. [ FREE ] ♠ No Logo ♿ With A New Afterword To TheEdition, No Logo Employs Journalistic Savvy And Personal Testament To Detail The Insidious Practices And Far Reaching Effects Of Corporate Marketing And The Powerful Potential Of A Growing Activist Sect That Will Surely Alter The Course Of The St Century First Published Before The World Trade Organization Protests In Seattle, This Is An Infuriating, Inspiring, And Altogether Pioneering Work Of Cultural Criticism That Investigates Money, Marketing, And The Anti Corporate MovementAs Global Corporations Compete For The Hearts And Wallets Of Consumers Who Not Only Buy Their Products But Willingly Advertise Them From Head To Toe Witness Today S Schoolbooks, Superstores, Sporting Arenas, And Brand Name Synergy A New Generation Has Begun To Battle Consumerism With Its Own Best Weapons In This Provocative, Well Written Study, A Front Line Report On That Battle, We Learn How The Nike Swoosh Has Changed From An Athletic Status Symbol To A Metaphor For Sweatshop Labor, How Teenaged McDonald S Workers Are Risking Their Jobs To Join The Teamsters, And How Culture Jammers Utilize Spray Paint, Computer Hacking Acumen, And Anti Propagandist Wordplay To Undercut The Slogans And Meanings Of Billboard Ads As In Joe Chemo For Joe Camel No Logo Will Challenge And Enlighten Students Of Sociology, Economics, Popular Culture, International Affairs, And Marketing This Book Is Not Another Account Of The Power Of The Select Group Of Corporate Goliaths That Have Gathered To Form Our De Facto Global Government Rather, It Is An Attempt To Analyze And Document The Forces Opposing Corporate Rule, And To Lay Out The Particular Set Of Cultural And Economic Conditions That Made The Emergence Of That Opposition Inevitable Naomi Klein, From Her Introduction 2000 4 . A compelling and worthy book Klein sets out the ways in which corporations and globalisation have changed our world, and this not always for the better She outlines how companies such as Nike are hollowed out entities, merely a brand and a marketing machine selling dreams of sporting superstardom and ghetto cool to teen wannabes In these companies production is offshored via subcontractors and well paying jobs in the US and Europe have become minimum wage jobs in the third world Labour relations and environmental standards are far below western norms in these offshore production facilities Klein points out the riches that this creates for the leaders of such companies, which contrasts sharply with the grinding poverty suffered by the factory workers in faraway lands.Klein shows how some people are resisting the bombardment of constant marketing, subverting brands and their marketing messages, and highlighting abuse of labour in distant factories This activism is creating better awareness of what is happening behind the corporate facade, and is forcing change on the companies There are some detailed case studies of these campaigns which illustrate how a focused action can bring about small changes There is also a section on some spectacular own goals as the corporates have tried and failed to squash dissenting messages about their brand the McLibel case being the most well known In the UK at least The book reminds me of one that had a profound effect on me many years ago, The Hidden Persuaders by Vance Packard, which explained how marketing and advertising influences all that we do In fact Hidden Persuaders is name checked in this book.Thought provoking if somewhat polemic at times the passionate need to make a particular point undermined the message It was strange too to read a book about big corporations that does not mention Google,or Facebook and has only fleeting reference to Apple The book was written in 2000, before the tech behemoths came of age.I am not sure what message to take from this book On the one hand it confirms my long held suspicion of mega brands, but their ubiquity and the similarity in their method is depressing. I m trying to read through all of Naomi Klein s oeuvre, because I think she is one of the great diatribists of our time Shock Doctrine is one of the most eye opening pieces of non fiction I ve ever had the privilege of reading, and This Changes Everything, about climate change, has changed my behavior and attitude toward my surroundings probablythan any other book No Logo is not as impressive an entry into her pantheon, but it prefigures the talent that she would display in her later works Perhaps it s because it was a bit dated references to the influence of MTV and Nike abound brand hegemons like Apple whose share price has since increased by a factor of about 300x do not even merit mention Sweatshops were the cause celebre of the 1990s, and it s hard to say whether we hear less about them because corporations recognize that it s no longer profitable to employ exploitative sweatshop labor as Klein points out revenue and not morality is always the gravamen of this calculus , or because we grew fatigued by the effort and tolerate them now, or at least their slightly less exploitative post 1990s iterations.One highlight of the book came toward its end, when Klein talks about the agency of youth consumers and of disenfranchised yet culturally relevant black and brown youth who live in the nation s cities It s pretty incredible that brands as powerful as Nike and Disney caved to the pressure of these individuals, who understood themselves to have been chumps for paying 30x the cost of a shoe, and having engaged in the exploitation of other marginalized people throughout the world in so doing, all to pad the larders of megarich companies who had co opted their sense of style and fashion to begin with It s kind of great that people won t tolerate hostile corporate forces invading their space To wit, I ve been venturing beyond my West Brooklyn Lower Manhattan ambit of late, and have found myself in the Bronx, in Central Queens, and in white ethnic enclaves like Greenpoint Milo Yiannopoulos, the smugly execrable male Ann Coulter low rent Oscar Wilde with a bronzer problem who is currently afflicting our society with his provocative yet wholly warmed over ideas in the Trump era, is putting out his own book, entitled Dangerous I m all for free speech, and come from the Millsian Skokie line of ACLU types who think that one of the only things America is truly great at, and has benefited from, is its staunch defense of freedom of speech in the public arena Even if they were repellent, which they surely are, I would defend Mr Yiannopoulos right to advocate his views But freedom of speech is important for allowing new ideas to surface, not for perseverating the same Muslims are bad White men are responsible for all cultural innovations and Women make up rape allegations for attention tommyrot that has been around since the Crusades, if not earlier, and has been widely discredited for centuries we need this type of public voice like we need lectures about why the Earth is flat Mr Yiannopoulos is a gadfly, and he has never propounded an original idea other than that he is somehow noteworthy, as far as I can tell Anyway, I noticed that ads for his book, Dangerous, were cynically posted all over the subway stations in less gentrified areas, ostensibly because people in the other areas would not tolerate their living spaces being desecrated by such an inane, bigoted idiot and his quest to enrich himself by sowing dissension And happily, I noticed that of all the ads on the subway, even in the areas not teeming with effete latte liberals like myself, these ads were almost always the only ones torn down, desecrated, denounced, destroyed As Klein notes, there may be no legal theory to support these actions, but one of the most powerful ways in which people can revolt against the invasion of their spaces and communities by hostile, capitalist attempts to make money off of them and their neighbors is through hostile, pointed destruction of the property that these forces use to accomplish their aims I m sure that Mr Yiannopoulos would have some tired quip about the breeding of these people or their motivations, and how it shows that the left read the not extreme right is intolerant of free speech, but this really just reflects an overbroad view of the protections to which private property and money are entitled, and a cramped view of the ways in which speech, protest, and dissent can, should, and will increasingly be expressed. Rise of the Corporatocracy3 May 2012 As I mentioned under The Shock Doctrine, this book is about the internal problems with the American Empire as opposed to the external concerns to the rest of the world In a sense it is the idea that our culture is being destroyed by a culture of consumerism and that idea of profits before people is the main motivator of the modern corporatocracy We do need to put this book in context though, being written at the end of the 90s, just after the anti globalisation protests in Seattle, an event referred to by many as the Battle of Seattle I guess the events really brought to the forefront how the American Government was willing to go to war with its own people to protect the interests of the corporatocracy However, remember that between 1989 and 2001 there was no real external threat to the United States, and as such there was no way of distracting the population to an external threat, so another means of distracting them was required The concept of the brand is not new, however it is during this period that we begin to see a rise against the corporatocracy which resulted in a rejection of the militaristic foreign policy of the early 21st Century I am going to be honest though, there is nothing different now than there was during the rest of US history, though I will point to the writings of Howard Zinn to direct you to the discrimination and oppression that has been a mainstay of American, and in fact world, history Things have changed though, and one of the major things was the rise of the middle class The appearance of the middle class did bring about massive changes in modern society, and one had resulted in the French Revolution However, industrialisation also brought about the rise of the working class With the appearance of the working class, the middle class was allowed to develop whereas the working class were then oppressed However, with the rise of communism, and the fear of a world wide revolution, the working class was appealed to, and universal healthcare at least in the British Empire as well as minimum wages and benefits, were introduced The problem with this was that hiring labour became muchexpensive Now I seem to have diverged a bit, though in many cases I tend to like to try to put a few things in context Now, I do very much agree with Klein s assessment here, however I do feel that there are a few misleading ideas, such as the idea of cheap labour in poorer countries Now, don t get me wrong, I am opposed to the mistreatment of any human being, and am opposed to unsafe and discriminatory work practices This was something that was thrown out of the western world over 100 years ago, however it has simply moved to the developing world Low wages are not necessarily the problem though, since if you do travel to these places you will discover that the low prices of goods therethan makes up for the low wages For instance, it costs around 100 a night to stay in a hotel in Melbourne, while it costs 30 a night in Hong Kong, and in Bangkok I found a hotel for 14 though my friend s comment was that it was probably a pretty shitty hotel However, low wages are still a problem, but what makes things worse is cost cutting as a means to increase profits If, for instance, the manufacturer cuts costs so that the worker is working long hours, has no breaks, is not allowed to go to the toilet, and the workplace is so unsafe that accidents regularly happen, then that is not good However, the price of the shoes, or the shirt, in Australia does not change, despite the factory in Australia closing down and the one in Asia opening up This is not a means to make the goods cheaper, but a means to increase the profits of the corporation, and in turn the shareholders No only are the workers being exploited, but so are the consumers in Australia One thing she talks about is the concept of space Basically space is being taken over by the corporatocracy Once one would go shopping on the main street and spend some time in the town park That is no longer the case main street has closed down and much of the activity has moved to the shopping centre There is a big difference between the town centre and the shopping centre and that is that the town centre is a public space while the shopping centre is not What that means is that the owner of the shopping centre has complete control over what goes on there, thus creating an ordered and sheltered place where people can go and spend money and not be disturbed However I have noted that at times The Body Shop have plastered their shop with anti corporate logos, even in the middle of a Westfield Shopping Centre The further idea of no space is that all of our space is being taken up with advertising, and that the main thought forms of today is the brand logo However branding once again in not new Christianity has been using the brand logo for centuries, and in many was it has brought about the development of the brand as a means of advertising The brand has also been used in the past to mark possession, such as slaves or cattle However, you could say that the modern brand also marks possession We see the swoosh on a shirt or my shoes and we know that they are Nikes Nothingneeds to be said, but then I raise the question of whether those of us who wear the brand are in fact possessions of the company I would say not, however to me it is a means of cheap advertising, though the cheapest form of advertising is always word of mouth Personally, I must admit, I like Coopers Pale Ale, and as such I will wear a T shirt with the brand on it though I should also point out that the T shirt was given to me as a gift I guess, if the brand was a brand that I didn t like, then I wouldn t be wearing it unless of course I was paid to do so, then I wouldn t have a problem, unless of course it was something that I was violently opposed to Some have suggested that the modern corporatocracy is launching a war against the middle class To be honest I am going to dispute that namely because the corporatocracy needs the middle class, and even a cash flushed working class, to survive Things have changed dramatically since this book was published, as the corporatocracy attempted to increase profits by increasing availability of credit However, thepeople got into debt, the less of an ability they have to pay it back, and when they cannot pay it back the debt must be written off Come 2008, the entire economy reaches the brink of collapse, and the banks have not yet recovered The economy survived, barely, and some still say it is on life support However, many of the masters of the economy have fallen from grace, but this was not through the actions of demonstrators and protesters, but through their own greed In the end it is much like a Shakespearian tragedy As mentioned, the corporatocracy need the people to survive, to create and grow their profits, but they have effectively reached critical mass All of the jobs that filled the pockets of American workers have gone overseas, and as such these workers have been left without anything Further, their savings accounts have also been drained and their credit has been maxed out, therefore they no longer have any money left to partake in the consumer society Sure, the staples such as Walmart and McDonalds can survive because everybody needs food, but the others can t Instead, with no money left to suck out of the working class, they need to look elsewhere for support, and unfortunately that does not exist in the developing world The workers there are still underpaid and cannot afford the luxuries of the west Therefore, in the end, the corporatocracy is its own worst enemy, and its endless pursuit of power and profits is going to be its own undoing Though I still love the free market capitalist who hated short sellers I know this has nothing to do with this book, but I have to mention it It is typical of the hippocracy of the extreme capitalist They love the free market right up to the point that the market spins around and smacks them in the face, then they will jump in with regulations in an attempt to protect their profits All I can say is if you want a free market, then you have to accept all of the free market, both good and bad Personally, I see nothing wrong with short sellers, and in fact I actually quite like them because they piss off the capitalist to no end. Klein surely had good intentions when she wrote this book Unfortunately it does not take long to realize that she has no idea about what she is actually talking about Her understanding of economic processes can be labeled as highly flawed The impressions she is giving about production facilities is dangerous To think it is for the best interest for developing countries to close these factories is arrogant and plain wrong Despite what Naomi Klein is trying to imply, the vast majority of the factory workers is happy to have these jobs and nobody is forced to take them The big bad international corporations did not lower the working standards, if anything they raised them Workers are still treated the worst in native enterprises That being said, there is still a lot of room for improvement.For some reason she further confuses every kind of vandalism with an organized, big time anti globalisation campaign.I still gave the book 2 stars, because the chapter about lowered working standards and marketing strategies in the western world was interesting enough.This is no good book by any means though and does not earn half the acclaim it is given.